Development of logo and brandbook for Ruslan brand Ruslan
Development of a comprehensive brand identity for the Ruslan brand, including logo design and a structured brandbook. The project focused on creating a consistent visual system that ensures scalability and adaptability across digital and print media. A design system was built with clearly defined rules for logo usage, typography, color palette, and visual elements. The brandbook serves as a guideline for maintaining visual consistency across all brand touchpoints.
Logo
Designed a unique logo based on composition, balance, and scalability principles. Adapted for use across multiple environments (digital and print), including responsive variations.
Color palette
Developed a color system considering contrast, readability, and brand perception. Defined primary and secondary colors with clear usage guidelines.
Typography
Selected typography system based on hierarchy, readability, and versatility. Defined usage rules for different content types.
Graphic elements
Created supporting graphic elements to reinforce brand identity. Ensured visual consistency across all materials.
Brand Book
Delivered a structured brandbook with clear guidelines for using all identity elements. Designed for scalability and use by third-party teams.